Mr. Dude is in for an awakening – rude, important, and life-changing. The Radical Undersea Journey of Mr. Dude is a children's picture book that tells of the local surf hero's eco-unfriendly exploits and leading into the momentous day on which he finds himself transformed into a fish.

As a fish, Mr. Dude sees firsthand just how tremendous is the destruction he has sewn. A fun and impactful adventure, this is one that I am confident will inspire loving hearts and real action, encouraging the next generation to do what is right for our planet by cultivating a sense of awareness and responsibility with regards to our roles in the world.

"If we could all look at our ocean from a fish's perspective like Mr. Dude, we would realize that the sea desperately needs our help. Read this enchanting story about change to your children and tell them that they are the future and they have the power to do what needs to be done to protect our beautiful ocean."

Shaun Tomson

World Surfing Champion and Environmentalist